DONNACHA CARROLL
 
 
DONNACHA CARROLL
 

FoodRoute

Web ⋅ UX/UI ⋅ Print ⋅ Identity

Foodroute

Web ⋅ UX/UI ⋅ Print ⋅ Identity

This was a self authored brief. I examined our food industry and saw that there was both a lack of knowledge of our food and a lack of connection between consumer and producers. I created FoodRoute, FoodRoute is a trust mark and information resource of Irish food products to provide people with information of the quality and source of their food. People can scan a food product using either the web resource or the mobile app and find the story of their food from farm to fork. Please visit the website here.

Outcome

FoodRoute insures that people know what's in their food and where it comes from. Currently we have a broken food chain, our food can be full of harmful chemicals which is increasing diet-related chronic illness. The main deliverable is the website which is a resource on healthy eating and Irish food sources. The app insures that you can scan a food product anywhere to find the food story. The website and app are rich with video, photography and illustration, this provides an engaging and informative experience for the consumer.

(Watch Here).

 

Brief

This was a self authored brief. I examined our food industry and saw that there was both a lack of knowledge of our food and a lack of connection between consumer and producers. I created FoodRoute, FoodRoute is a trust mark and information resource of Irish food products to provide people with information of the quality and source of their food. People can scan a food product using either the web resource or the mobile app and find the story of their food from farm to fork. Please visit the website here.

Outcome

FoodRoute insures that people know what's in their food and where it comes from. Currently we have a broken food chain, our food can be full of harmful chemicals which is increasing diet-related chronic illness. The main deliverable is the website which is a resource on healthy eating and Irish food sources. The app insures that you can scan a food product anywhere to find the food story. The website and app are rich with video, photography and illustration, this provides an engaging and informative experience for the consumer.

 

1. FoodRoute App

2. Sample of Icons and Illustrations

3. FoodRoute Website Gifs

4. FoodRoute Website Gifs

5. FoodRoute Adertisment

6. FoodRoute Logo Contextualised on Package

7. FoodRoute Journey Gif

8. Website Homepage, Please Visit Full Website.

9. App Flats

 
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