DONNACHA CARROLL
 
 
DONNACHA CARROLL
 

Lego

Print ⋅ Motion

Lego

Print ⋅ Motion

The YCN Lego brief asked designers to target parents of young boys to purchase Lego over other brands. Lego has a rich and popular history and after exploring many directions I ultimately decided to take an approach using nostalgia.

I used the most memorable events of the time period. The Irish campaign uses the Italia 90 world cup and UK campaign uses Torvill and Deans Olympic winning ice skating. I felt I could capture these moments best using stop motion and used basic bricks instead of the Lego characters to show the flexibility of Lego in its most minimalist form. In a print campaign I recreated 80’s and 90’s album covers using Lego figures and pieces. The Torvill and Dean animation was used in the closing credits of BBCs Newsnight to celebrate 30 years since the couple has wone the Olympics (Watch Here) and the Italia 90 animation was featured on Irish websites such as the journal and broadsheets (Watch Here).

 

1. Ireland Italia 90

Brief
The YCN Lego brief asked designers to target parents of young boys to purchase Lego over other brands. Lego has a rich and popular history and after exploring many directions I ultimately decided to take an approach using nostalgia.

Outcome
I used the most memorable events of the time period 1980s and 1990s to bring parents back to their youth. The Irish campaign uses the Italia 90 world cup and UK campaign uses Torvill and Deans Olympic winning ice skating. I felt I could capture these moments best using stop motion and used basic bricks instead of the Lego characters to show the flexibility of Lego in its most minimalist form. In the print campaign I recreated popular 80’s and 90’s album covers using Lego pieces. The Torvill and Dean animation was used in the closing credits of BBCs Newsnightnewsnight to celebrate 30 years since the couple has wone the Olympics (Watch Here) and the Italia 90 animation was featured on Irish websites such as the journal and broadsheets. (Watch Here)

 

2. Torvilla and Dean Olympics 84

3. Orchestral Manoeuvers and U2

4. Madonna and Pet Shop Boys

5. Blur and New Order

6. Original Album Covers

 
PREVIOUS PROJECT
NEXT PROJECT
 
PREVIOUS PROJECT
NEXT PROJECT
 
 

MONOTYPE

ANIMATION

LISMORE

CHIMNEYS

IFBK

BLOOMSDAY

donnacha360@gmail.com